JULY 2013


    AUTHOR: // CATEGORY: Do Gooder, Misc, Projects, Social Media

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    1069333_624149454273277_314971256_nIf you’re an animal lover like me, this scenario may sound familiar to you. When I’m lying in bed at night and can’t sleep (and also because I’m practically addicted to social media), I scroll through Twitter and Facebook on my phone looking at pictures posted by animal rescue groups. I laugh, I cry, and I typically end up donating a few bucks before I pass out from exhaustion. When I came across a post made by Corridor Rescue Inc. (CRI) out of Houston, I was totally struck. I’ve been a supporter and volunteer for Austin Pets Alive! for years now, but didn’t think often of animal problems outside of our great town. CRI has totally caught my attention, and hopefully will catch yours too.

    Corridor Rescue Inc. is an animal rescue organization with primary emphasis on rescuing dogs and cats from the Corridor of Cruelty in Houston, Texas. Their goal is to end animal suffering whenever they can, and they do the best they can with limited resources and funds. You see, there is an area in Houston just east of I-59 off Little York – apparently the dividing line for the county and city Animal Controls. This mile strip of road is called the Corridor of Cruelty. There are abandoned and starving dogs just dumped there on a regular basis. It’s horrible and sad. They’re working to make it better, and need help.

    Please check out their website if you’re interested in learning more about CRI and their efforts. I’ll be guest tweeting for them for a while, so please follow them on Twitter! (Any RTs and mentions are appreciated, hint hint.) You can also check them out on Instagram and Facebook. If you can donate, adopt, or foster, please consider doing so. They are also in need of donations such as cat and dog food (check out a list here). Thanks y’all.



    AUTHOR: // CATEGORY: Social Media

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    Hello2This past Tuesday was the Social Media Club Austin panel on Social Media & the Law – Avoiding Mishaps, Misdeeds, & Meltdowns. The panelists were knowledgeable, savvy, and downright entertaining. Our speakers for the night were Chris Boudreaux (@cboudreaux) of Accenture, Ryan M. Garcia (@SoMeDellLawyer) – social media attorney for Dell, and Jason Ford (@jasford), Founder of FeedMagnet. Below are some highlights from the evening, paraphrased of course.

    – Even if your industry isn’t strict, it’s good to have guidelines on what is acceptable on social media.
    – Most guidelines aren’t actually unique to social media; they should be company-wide.
    – Content: You make it you own it (unless you’re hired to make it for a brand, then it gets more complicated).
    – Platforms (Facebook, Instagram, etc.) don’t actually want to own your content because then they could be held liable for it.
    – Private Account vs Brand Ambassador – the difference could mean you owning your followers versus your company owning your followers.
    – How did Oreo score so quickly with their Super Bowl tweet? They had lawyers, marketing, and creative in the same room for the game so they could get approval quickly.
    – It’s against Facebook guidelines to use functionality in contests, such as having fans comment to enter or “like” a post to enter a contest. (I’ve known this for a while and it drives me crazy when brands do this. Be careful – if you get busted it will have to be removed.)

    An intriguing comment made by Ryan Garcia was that it’ll be interesting to see how social media laws will be shaped in the future, when younger people who have grown up on social media are the ones creating the laws. Indeed.

    If you work in social media or are simply interested in the topic, you should definitely check out the next SMCA meeting. Follow them on Twitter at @SMCAustin.  (And you can follow me at @SarahKWolf, if ya want.)



    AUTHOR: // CATEGORY: Austin, Fun, Misc

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     HairRehabMartha Lynn Kale from Mirror Mirror Salon is hosting Hair Rehab during July, in which 8 lucky (or should I say deserving?) women have committed to Martha Lynn’s Hair Rehab plan for a month in order to love their hair. I’m participating in Hair Rehab, and I totally need it. Stuck in that awkward in-between phase of hair length, Martha Lynn is helping me get my hair healthy and strong and teaching me how to properly style it so I can have more good hair days and fewer ponytail days (which if you know me, every day is a pony tail day). I’ll be using Living Proof products during rehab, and so far so good – they smell absolutely great and my hair is already noticeably softer. Follow me and Martha Lynn on Twitter for #HairRehab updates this month!